top of page
Etcetera
Visual Identity for relaunch of the iconic 1970s lounge chair Etcetera.
Services
Identity + Print
Client
Artilleriet
Year
2020
Service
Visual identity + print
Client
Artilleriet + Jan Ekselius
Year
2020
I was asked to create logotype and typographic identity for the reintoduction of the legendary Etcetera chair
Since it was first designed by Jan Ekselius in the 1970s, the Etcetera lounge chair has retained it's icon level. The vintage chairs remain sought after at auction houses world wide. Through a newly initiated partnership between Artilleriet and Ekselius, production of this Swedish design classic has been resumed.
All Projects
bottom of page